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Heritage minister unveils ‘Creative Canada’ initiative

The Canadian Press
September 28, 2017

OTTAWA — Heritage Minister Melanie Joly unveiled Thursday what she billed as a road map for the future of Canada’s creative industries, but precisely where on the cultural landscape it will end up leading remained far out of focus.

The long-awaited strategy seeks to refashion for the digital age all of the pillars that support and regulate the country’s famously fragile culture, but little of the change will become apparent overnight.

Instead, Joly is plotting a course that, over the coming months, aims to rework the myriad laws and regulations that govern broadcasting, telecommunications and copyright, as well as the private and publicly supported funds that back musicians, writers and publishers.

The mandate of the CBC is up for a refresh as well, while the government eyes a strategy for supporting local news as it makes its own transition to the online world.

“We will enact policies that help our creators and cultural entrepreneurs address the challenges of today’s digital reality, and ensure that Canada’s voice will be heard loud and strong on the world stage,” Joly said.

The government doesn’t intend to go it alone. A $500-million agreement with video-streaming giant Netflix will see the company set up a Canadian branch of operations and invest over five years in original productions in Canada. They’ve also committed to $25 million to French-language content.

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